Will Power Marketing is an ROI Based Internet Marketing Agency.  

​We focus on SEO which is short for Search Engine Optimization because that provides a consistent and measurable return on investment.  

However...  not all marketers are created equal.

This is an example of YP or Yellow Page's pricing table.  Notice, there is no pricing table for SEO on our whole website.

You can't accurately judge pricing for search engine optimization service without looking at a set of variables.

• Current website condition
• Local Competition for targeted keywords
• Number of searches done for relevant keywords

Unfortunately, these big companies like yellow pages don't do the proper research to make sure there are enough people searching for what you offer to cover your investment.  

We offer complimentary keyword research which will show you EXACTLY how many searches are being done in your area for services or products your business offers.

Be informed.  Not taken advantage of!  Click here to get your keyword research done today.

This is exactly how we measure return on investment!  We're going to use our appliance repair client as an example.  See his full SEO Case Study here.

He charges $85 to come out to see your appliance after going through a serious series of questions to make sure he can fix it.  In many cases he'll advise that you're better off getting a new one which would equal out to a 50% closing rate. 
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I'd estimate that his average repair job is $300 and 50% of people actually get their appliance repaired.

That'd mean the average price is $85 + $150 (50% of 300) = $235. 

I'll also estimate that his profit margin is 30%.

We did a ton of keyword research prior to powering up the website with SEO.  There were a total of 130 searches done for the main keyword every single month.  

I'm sure you're wondering what we charge him to add close to 20K to his monthly revenue!

It would be borderline unethical to disclose exact pricing publicly.  However, we aim for a 500% minimum return on investment with our SEO campaigns and a 1000%+ minimum ROI for our referral based SEO campaigns.

In a nutshell we have completely different pricing structures for businesses that are able to provide referrals.  

Ready to get your complimentary SEO & Website Analysis? 

I just got done reading Instant Focus: How to Beat Procrastination and Skyrocket Productivity by Patrick King.  

Most people after reading a book pat themselves on the back and do little to nothing with that information.  On the other hand I always implement what I read, but first I outline it in a book summary on one of my personal blogs.

For me writing things out really helps me remember things.  I keep an anonymous personal blog which will be released to the public once I'm famous.  

Today I decided that this information would be great for business owners to have as well! 

There are many AWESOME tips for enhancing your productivity hidden between the pages of this book.  Here are 3 tips that I'm personally implementing. 

To Do List not, as Yoda would say (I think!).  I'm a serious to do list freak so when Patrick King said to throw away that magic list I was shocked.  Throughout the book he gave different strategies for productivity so you could see what works for you.

One of the options he gave was to put everything into your calendar...  EVERYTHING.  

Change the default timing setting on your calendar to 15 minute increments because it has been proven by the richest men to be most effective.  

How to implement:

• Change your calendar's settings to 15 minute increments.
• Schedule your batched tasks in order of importance in time slots throughout your day.
• Give yourself slightly less time than the task demands
• Schedule out your exact tasks the night before not just a block of time for follow ups, social media posts, link building etc.

I thought you said to screw the to do list...

True, but at the same time we need a place to organize our thoughts in order to grow.  The ABCDE List is just that.  Patrick says that you should take your tasks and order them into categories of importance.

Category A: Immediate Attention To Dos such as deadlines.

Category B: Important things such as follow ups, pre-meeting research etc.

Category C: The would be nice to do list or as I call it the the get ahead list!  The things that you don't NEED to do right now, but if you do them consistently you'll get ahead in life.  

For me, prospecting is on there.  Running search engine optimization campaigns, designing websites and making click funnels is easy.  The hard part is finding people who need more customers, higher converting websites and a strong online presence.

Doing your "C" to do's is where you get ahead.  It's where you 10x it.  

Category D:  The Delegate List - things that you can delegate right now.  These are things that aren't worth your time.  You should outsource these things right now.  I outsource my proof reading.  I won't be editing this blog what-so-ever!  My proofreading gal will come in to change all the than's to then's, and it make it sound better.

Category E:  Eliminate!  Things that suck up your time that you shouldn't really be doing.  For me that's constantly checking my SERPs (search engine results positions) or rankings.  I've got keep that down to once a week!  

This is a borderline entrepreneurial no-no, but I love it.  The mindset of an entrepreneur is always "on to the next one" after getting a little win.  I work 6am - 10:30pm almost everyday with an hour exception in which I schedule out some time with my daughter.

Allowing myself to receive some positive reinforcement would be nice.  Often I treat myself to a song in the car after a long day working, but switch to my audio books halfway through my commute home out of guilt.  What is Lil Wayne's latest rendition of cash, hoes and drugs going to do for me in the long run?  

I'm going implement this positive reinforcement by treating myself to song or 5 minutes of "nerding out" on clickfunnels after getting being productive for 45 minutes.  Rinse and repeat!

​Search Engine Optimization, or SEO, is the process of getting your website ranked on google.  You probably already know you need it, but you’re not exactly sure what, or where, it’s really going to get you. Here’s 5 reasons why, if you don’t already have spot-on SEO, your business needs it pronto.

​Top of our list, and the most obvious benefit of being one of the top 5 in search results; you get more hits on your website.

 In fact, 75% of users interact with the first 5 search results!

More hits = more business. Yahoo! (Or Google.)

So how do you get there? With a really great meta description and your business’s uniquely targeted keywords.  Both make up the definition of solid SEO.

​A popular internet marketing joke is "Where’s the best place to hide a dead body?  The second page of Google!"

So awful, but so TRUE! With 85% of searchers not scrolling on to the second page, being on the first page of Google should be your business’s SEO goal (better still…being in the top 5 on the first page of Google).

​This isn’t easy. But it is possible with an SEO pro guiding you.

​Like Kleenex is to tissues, and Xerox is to photo copies, Google is to all things searched on the Internet.

​In fact, Google owns 65-75% of the market share! But Google is fairly picky about how you position your business on their search engine, and they’re more than happy to boot you if you don’t fit their criterion. It’s good to have an SEO pro working with you. (In fact, it’s almost necessary.)

​So, you’re searching for a local personal trainer on Google (summer is coming, after all). You notice an ad has popped up on your screen. You click just for fun, then move on your fitness-minded way.

​Well your click means Google just charged that business owner money (hence the name “Pay Per Click ad”), but he or she got nothing in return. Or maybe, you don’t click at all. 70-80% of visitors don’t either.


​Some SEO companies call it “buying keywords.” We say, put your money into better SEO opportunities.  

If you want to increase your map pack ranking you should definitely have these 10 local citation sources completely done.  It's imperative that you have your citations done to be able to compete with other local businesses.

Citations are crucial for your SEO (Search Engine Optimization) and website visibility.  In some cases citations can also help your business grow because they aggregate web traffic.  A few of the most popular citations are Facebook, Yelp, Yellow Pages, and Foursquare.

Surely, you've heard of Facebook and Yelp, but how about Manta, EZlocal, Connecticut Business, Superpages or Trip Advisor?  There are over 500 different citation sources throughout the web.  We're going to narrow it down to the Top 10 Citation Sources for your local business. 

Citations are simply mentions of your business's name, address, and phone number.  There can occur throughout the web!  I can hook myself up with a Citation right here:

Will Power Marketing
23 Backus Ave #3254
Danbury, CT 06810
(203) 697-8227

Certain SEO Bloggers believe that you don't even need the phone number in the citation for it to help your online visibility.

White Spark has a great list of citation sources, but our SEO Specialists have found a much more complete list of citation sources.

Our Top 10 Local Citations Include:

• Google My Business
• Yelp
• Facebook
• Chamber of Commerce (not your local chamber)
• Superpages
• Hotfrog
• Trip Advisor (if your business qualifies)
• Instagram (very powerful)
• Hotfrog
• Angies List

Focus on these 3 things every week and your business's online presence will greatly improve!  You can do these three easy tasks every week to grow your online visibility over time.  A couple benefits of greater online visibility include: more website traffic, increased leads and more customers.

Here's 3 Easy Things you can do RIGHT NOW to improve your online visibility. 

Time to Complete: 2 minutes

Ease of Difficulty:  Very Easy

Google loves when you use what they have to offer.  By modifying, updating and adding to your google my business listing it shows them that you’re an thriving business. 

So go ahead and take a picture of yourself in your work uniform, a new dish you serve, or happy client of yours and add it to your google my business listing. 

**If you have trouble finding your google my business section…  You’re not alone!  Recently they removed it from the other apps so you’ll have to login to your gmail account then type in the browser business.google.com to bring up the business listing section.

Time to Complete: 10-15 minutes

Ease of Difficulty:  Moderate

Treat your website like a baby.  Nurture it with new content, back links, citations and social signals so it can grow.  Many agencies push massive amounts of content to rank websites.  Simply type “elephants” into the search bar.  Notice how Wikipedia pops up first.

No one will ever read through those 10,000 words about elephants, except for google!
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Take 10-15 minutes and slap together 250-500 words about your business, city, or related topic.  Throw that new content on the homepage, about page or simply add another page.  

Time to Complete: 5-7 minutes

Ease of Difficulty:  Easy

Citations are basically your businesses NAME, ADDRESS and PHONE NUMBER listed in different directories across the internet.  The more often your NAP (Name, Address, Phone Number) is listed the more powerful your map listings will be. 

Example Citations:

Take 5 minutes out of your day to get add on a citation or two.  Make sure you grab the Top 10 Citation Sources first.  

Take 20 minutes today to bang out this easy list of tips to increase website's online visibility.  The first time you create a citation or crank through 250 words of content it might take longer than 20 minutes, but within a couple weeks of consistently doing it you'll be powering through the work in 10 flat. 

As always, if you have any questions about your website's online visibility feel free to contact our website specialists today.