5 Reasons your Local Business Needs SEO
Search Engine Optimization, or SEO, is the process of getting your website ranked on google. You probably already know you need it, but you’re not exactly sure what, or where, it’s really going to get you. Here’s 5 reasons why, if you don’t already have spot-on SEO, your business needs it pronto.
1) GET MORE CLICKS by being in the Top 5
Top of our list, and the most obvious benefit of being one of the top 5 in search results; you get more hits on your website.
In fact, 75% of users interact with the first 5 search results!
More hits = more business. Yahoo! (Or Google.)
So how do you get there? With a really great meta description and your business’s uniquely targeted keywords. Both make up the definition of solid SEO.
2) It’s the First Page, or No Page
A popular internet marketing joke is "Where’s the best place to hide a dead body? The second page of Google!"
So awful, but so TRUE! With 85% of searchers not scrolling on to the second page, being on the first page of Google should be your business’s SEO goal (better still…being in the top 5 on the first page of Google).
This isn’t easy. But it is possible with an SEO pro guiding you.
3) Get “IN” with google, get Represented
Like Kleenex is to tissues, and Xerox is to photo copies, Google is to all things searched on the Internet.
In fact, Google owns 65-75% of the market share! But Google is fairly picky about how you position your business on their search engine, and they’re more than happy to boot you if you don’t fit their criterion. It’s good to have an SEO pro working with you. (In fact, it’s almost necessary.)
4) Pay Per Click Ads don’t usually pay off
So, you’re searching for a local personal trainer on Google (summer is coming, after all). You notice an ad has popped up on your screen. You click just for fun, then move on your fitness-minded way.
Well your click means Google just charged that business owner money (hence the name “Pay Per Click ad”), but he or she got nothing in return. Or maybe, you don’t click at all. 70-80% of visitors don’t either.
Some SEO companies call it “buying keywords.” We say, put your money into better SEO opportunities.
5) Score 15x more leads than with Social