What is ROI-Driven Marketing?

Return On Investment is the Key to Marketing

Will Power Marketing is an ROI Based Internet Marketing Agency.  

​We focus on SEO which is short for Search Engine Optimization because that provides a consistent and measurable return on investment.  

However...  not all marketers are created equal.

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...most are definitely not ROI-Based!

This is an example of YP or Yellow Page's pricing table.  Notice, there is no pricing table for SEO on our whole website.

You can't accurately judge pricing for search engine optimization service without looking at a set of variables.

• Current website condition
• Local Competition for targeted keywords
• Number of searches done for relevant keywords

Unfortunately, these big companies like yellow pages don't do the proper research to make sure there are enough people searching for what you offer to cover your investment.  

We offer complimentary keyword research which will show you EXACTLY how many searches are being done in your area for services or products your business offers.

Be informed.  Not taken advantage of!  Click here to get your keyword research done today.

How We Measure Return on Investment

This is exactly how we measure return on investment!  We're going to use our appliance repair client as an example.  See his full SEO Case Study here.

He charges $85 to come out to see your appliance after going through a serious series of questions to make sure he can fix it.  In many cases he'll advise that you're better off getting a new one which would equal out to a 50% closing rate. 
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I'd estimate that his average repair job is $300 and 50% of people actually get their appliance repaired.

That'd mean the average price is $85 + $150 (50% of 300) = $235. 

I'll also estimate that his profit margin is 30%.

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Keyword Research = 130 Searches Each Month

We did a ton of keyword research prior to powering up the website with SEO.  There were a total of 130 searches done for the main keyword every single month.  

I'm sure you're wondering what we charge him to add close to 20K to his monthly revenue!

It would be borderline unethical to disclose exact pricing publicly.  However, we aim for a 500% minimum return on investment with our SEO campaigns and a 1000%+ minimum ROI for our referral based SEO campaigns.

In a nutshell we have completely different pricing structures for businesses that are able to provide referrals.  

Ready to get your complimentary SEO & Website Analysis?