Martial Arts Marketing
​Case Study:

Rick Falci, from Family Arts Center needed help marketing his Martial Arts School in Brookfield, CT.  We worked with Rick directly to increase the number of students he had in his afternoon classes. 

We've implemented a variety of marketing services to improve online exposure for Family Martial Arts Center including:

• Local SEO (search engine optimization)
• CRO (conversion rate optimization)
• Map Magic (google map ninja tricks)
• Martial Arts Website Design​

Marketing for Martial Arts Studio Snapshot

In order to effectively attract new students into your martial studio you need to understand your ideal customer avatar or ICA.  Your ICA is two-fold.  First, you need to be able to attract the parent whom in turn needs to convince their kids to try a class.

We've found much high conversion rates with the 5 Star Facebook and 5 Star Yelp trust emblems displayed on the site.  Our conversion specialists also implemented a variety of keywords to make sure families from slightly out of town felt welcome to the martial arts school.  Rick's school is location in Brookfield, but is just minutes away from Danbury, Newtown and Bethel.

Our SEO specialists worked together with the conversion team to all mention different kinds of martial arts that are kid friendly.  The keywords taekwondo, karate and martial arts were used interchangeably.  

SEO for Martial Arts Schools

Search Engine Optimization or SEO was key for getting Family Martial Arts Center to the top of the ranking for local keywords pertaining to martial arts, taekwondo, sparring, self defense classes and karate.

Yelp is battling for the top spot on the SERPs (search engine results page) but Family Martial Arts Center is consistently top of the local pack which gets 53% traffic for searches.

The reviews are still lacking at the moment, but not effecting the overall CTR (click through rate) of the map listing.  We believe that the words BJJ and MMA don't resonate well with parents and therefore the Soul Fighters aren't even in the same ring!

Our Google Maps Optimization Specialists also implemented top secret ninja tactics to come up for local searches in the local pack in towns such as Bethel and Newtown.

Local SEO for Martial Arts 

Local SEO is often a misunderstood part of the search engine optimization tree.  We think of Local SEO as just helping local businesses being found on google opposed to national business being found on search engines.

The importance of Local SEO is extremely important for increasing student numbers in Martial Arts Classes because people will often search local keywords and only find a couple choices.

As you can see in the picture to the left (on desktop computers) we have an inner page ranked specifically about Bethel Martial Arts which gets 12.2% of the SERPs traffic.  

Since Bethel is located only a couple minutes from Brookfield parents will make the drive for a better karate classes.