3 Ways to Market yourself as a TMJ Specialist
Becoming a TMJ Expert is hard enough. Realizing that new patients won't be knocking down doors to get into your dental clinic is harder. We work with many TMJ Treatment Specialists to attract new patients and here's 3 ways to market yourself as a TMJ Specialist.
2) Provide Education Materials on your Website
A ton of research goes into answering questions such as:
SEO Specialists always say that "Content is King" because it helps with Search Engine Optimization. This statement is absolutely true in the case of having a strong TMJ Treatment Website because of the long sales cycle. People often suffer from pain in their temporomandibular joint for years before finally making the decision to call a TMJ Dental Specialist.
You'll need to have a TON of information for your potential patients consume on your website.
3) Display Before & After Pictures
Before and Afters are the key to success. These pictures help to paint the picture of what your patients will look like when their done with the treatment. TMJ is a large investment so you'll need to provide excellent proof of past success. Depending on what form of continuing education you receive there may be the option to use pictures of patients who've had your treatment from other specialists.
Imagery is another big key to your website, but if you can get a video testimonial from one of your clients that far more valuable than any picture.