Local SEO

This isn't SEO, this is Placement
Here's the Stats:

Reasons to Rank in The Top 3:

Mobile search is the majority. Maps dominate organic.
93% of online sessions begin with a search (and 90.1% of those are on Google)
81% of people do some online search before making large purchases
47% of consumers view 3-5 pieces of content before contacting the vendor. (For example, your Google Map Listing and then a few of your web pages.)

Below is the Map Pack, Snack Pack, Three Pack... See that -> View All - Tab?

That's the second page of google.

75% of people never visit the second page of the search engines.

70-80% of paid Google advertisements are completely ignored by users, and only receive 10% of clients on average.

88% of consumers view online reviews as trustworthy as a personal recommendation from a friend.

18% of local, mobile searches result in a sale within 24 hours.

170 people every single month are typing into Google "Chiropractor Danbury CT" and clicking one of the following "Google Map Listings" the majority of the time because they are the most trusted part of google.